Bar Refaeli

This year has seen more celebrities than ever before use their social media platforms to voice their opinions and share their experiences. While some stars are careful to tread lightly, others go above and beyond, risking professional and personal backlash in the process. This is undoubtedly what makes the current climate so interesting.

The fashion industry has been drastically changed since the pandemic began. Many of our favorite brands are no longer available for purchase, and that’s left a mark on many of our minds. Sure, we can enjoy their beautiful imagery on social media, but the chance to try on a designer piece is something that we’ll never truly get over.

If you’re a celebrity looking to challenge yourself during these challenging times, how can you do so without risking professional and personal backlash?

Here, we’ll explore six ways that celebrities are standing out in this pandemic landscape.

1. Opinionated Posts

Opinionated posts are nothing new. Since the start of this year, celebrities have been sharing their thoughts and sparking conversations about a wide array of topics. Whether it’s politics, social issues, or even fashion, we’re seeing more stars speak out and engage with their followers.

The difference now is that these stars are able to do so while practicing social distancing. Thanks to the amazing tools that social media makes available, we’re able to connect with our faves even when they’re continents away. Whether they’re discussing current events or offering an opinion on a trending topic, these stars are able to stir up conversation and engagement in a way that only recently would’ve been impossible.

The best part is that this engagement is happening even when these stars aren’t directly hawking a product or service. They’re simply speaking their minds and acting as opinionated individuals, which is something that we’ve never seen quite like this before.

2. Using Their Instagram to Pro-Amplify Content

This year, we’ve seen many fashion and lifestyle brands jump on the Instagram bandwagon, using the platform not only to display their work but also to engage with their followers. Thanks to TikTok’s massive popularity, many content creators are heading to the platform to see what all the buzz is about.

While we’re seeing many fashion and lifestyle accounts jump on TikTok, there are still plenty of others that choose to use Instagram for its original purpose – to share photos of beautiful people doing cool things. Since fashion and lifestyle are the two biggest categories on TikTok, you’d expect that most fashion and lifestyle accounts would migrate to Instagram. And you’d be right.

However, that doesn’t mean that all accounts are doing so with equal fervor. Some are using the platform more as a media platform to promote a product, while others are using it solely to share their Instagrammable moments.

3. Influencer Marketing

As if social media’s popularity wasn’t enough, celebrities are also upping their game and taking advantage of the platform’s amazing marketing potential. Thanks to the new marketing strategy that was made possible by the pandemic, marketers are no longer restricted to only using traditional methods of advertisement. Now, they can utilize influencer marketing to gain even more traction.

Influencer marketing is a form of sponsored content that puts the focus not on the product but on the person or group of people behind the brand. Essentially, marketers are paying influencers to promote their products in videos or other content that they themselves might not even be willing to spend money on.

If you’re an influencer looking for brand exposure, you can use the platform’s amazing reach to your advantage. With millions of eyeballs on Instagram, you can be sure that your content is going to be seen by the right people.

4. Using YouTube to Build a Community

While many celebrities have shifted their attention to TikTok, some have found a home on YouTube. One of the platform’s biggest stars, Kylie Jenner, has over 100 million followers on TikTok and over 25 million subscribers on her YouTube channel.

Unlike most celebrities who stick to just one platform, Kylie takes advantage of YouTube, which has over 1000 million monthly active users, and her other platform, TikTok, which has over 500 million monthly active users. It’s clear that she knows how powerful these platforms can be when used correctly.

And it’s not just about the sheer number of users. YouTube is a bit different compared to other platforms in that it doesn’t just serve as a place for people to consume content. In fact, it’s designed to be a community where users can interact with one another, share content, and build connections.

Kylie has been pretty active on social media recently, sharing both fashion and lifestyle advice, and she’s used these platforms to great effect.

If you’re looking for ways to engage with your fans, why not try YouTube? Not only does it have an incredible following, but it also provides you with the opportunity to interact with your audience and keep them engaged.

5. Content Calendars Are A Must

Keeping up with all of this content can be pretty taxing, especially since many brands are encouraging their creators to post as much content as possible. Thanks to tools such as Instagram’s Growthoid and TikTok’s Scheduler, celebrities don’t have to worry about missing an engagement opportunity because they didn’t have time to post earlier that week.

Knowing when and how to post is just as important on social media as it is in other aspects of life. This is especially important when you’re competing for attention with so many other accounts. Being consistent is the name of the game, and making sure that your content is delivered on time and in the right way is the key to ensuring maximum engagement.

6. Standout Posts Will Get Your Account Booted

Since many celebrities have been forced to take a step back from promoting products and brands, they’ve had to find new ways to engage with their audience. And what’s made these stars stand out above the rest is that they’ve done so while also staying true to themselves. This is why we’re seeing so many outspoken celebrities emerge, people who are no longer afraid to fight for what they believe in.

While celebrities might be safe from the professional backlash that many professionals face every day, they’re certainly not immune to the ravages of the pandemic. Since many celebrities rely heavily on their fan bases for career and personal income, the economic burden of the pandemic has fallen heavily on them.

This has put many of them in a precarious financial situation, and for those who can’t afford to pay their rent or mortgage, it’s created a sense of anxiety and urgency around spending and saving. As a result, many of our favorite celebrities are taking more risks than ever before, and we’ve learned a lot from it.

Being a celebrity doesn’t protect you from having to pay your bills, get a job, or struggle with self-care. The pandemic has reminded us of that, and we’re glad that some stars have chosen to rise to the occasion, proving that there’s still some humanity left in this world.