Jennifer Garner

You might not have heard of her yet, but you will soon know exactly who Jennifer Garner is and what she represents. Born in Texas, Jennifer grew up in a small town where she had to help her parents raise her younger siblings. She studied art and business, which provided her with the skills she needed to start her career. Her early roles included a brief stint on the soap opera, Guiding Light, and later in Life on Mars, where she played a nurse. She even appeared in the 2009 film, Beerfest, where she played a real beer connoisseur. In the 2010s, Garner became internationally famous for her starring roles in the hit dystopian series, Alias, where she played a strong and independent woman, and as the voice of Betty Boop in the animated movie, Betty Boop’s All-Stars. More recently, Garner has starred in numerous big-budget Hollywood action flicks, such as the 2018 film, Death Race, and 2019’s Death Note. She will next appear in the 2020 Hollywood blockbuster, Invisible. On the small screen, Garner has starred in the Netflix original series, Dirty Money, playing the role of Heather Morrison, a charming and ambitious woman who, in the words of Vanity Fair, “scorned the traditional route and became one of the richest women in Hollywood.”

The Mother Of All Marketing Campaigns

In January 2020, Hollywood superstar Garner launched the most ambitious marketing campaign in cinema history, as the title of her new movie suggests. The marketing ploy, which was dubbed “Aura Borealis,” consisted of the actress starring in four diversely themed short films, each of which promoted one of her four upcoming movies. The films’ producers spent two months planning and executing the unorthodox marketing campaign, which consisted of billboards, magazine advertisements, and even a TV skit, in order to generate buzz for the upcoming releases. On the surface, at least, the campaign was a resounding success. Not only did the short films prove to be major hits at the box office, but thanks to online word of mouth, all four projects have managed to maintain a significant following. As a result of the campaign’s overwhelming success, Garner’s four films will likely earn her at least $40 million. Plus, the filmmaker has already secured the rights to another short, slated for release in 2022.

Why Did She Do It?

Now that she has your attention, let’s talk about how you can replicate this success. Perhaps the most important lesson you’ll learn from the story of Garner’s cinematic come-back is this: don’t be afraid to take a risk. The media mogul, heiress, and philanthropist, Alexandra, explained in an interview with Variety, “I’ve always said there’s no such thing as failure, only opportunities for growth. And it’s true. We can’t always control how people will respond to our work or the opportunities that will present themselves, but we can control how we respond.” What Alexandra meant by this is that even though the short films didn’t exactly set the box office on fire, it’s never too late to try something new. It’s a lesson that has served Garner well, particularly in light of her four-part Aura Borealis marketing campaign. The filmmaker has also cited the 2020s as a “decade of growth” for her personally, professionally, and financially. It’s clear that Garner is going to continue to evolve as an artist and a marketer.

Who Is She Really?

If you’ve been following Garner’s career, you might have noticed a trend: the more high profile she gets, the more questionable her acting becomes. The truth is that Garner has rarely been “just” an actress and has always had a very public life. Though she has largely remained out of the spotlight since her marriage to Ben Affleck in 2015, the actress has never really gone undercover, and has always been a part of the spotlight. Even her earliest roles were accompanied by an intense media presence, with gossip columns buzzing about her personal life and career. The media scrutiny only increased after she and Affleck welcomed their first child, a daughter, Violet, in 2018. These days, as the creator and star of her own hit television series, Garner is often in the public eye. But despite her celebrity, she still considers herself an outsider looking in. As she told Entertainment Weekly in 2019, “I feel like I’m from Mars… There is no one quite like me in the business. I feel like I have a different perspective on things.”

Why Should You Care About Her?

Garner’s work is frequently linked to prestigious awards ceremonies and popular culture, which puts her in the company of some of the biggest celebrities in the world. But even beyond her Hollywood status, many of Garner’s most ardent fans consider her to be a cultural icon, the definitive blonde bombshell, and a powerful role model for women. In an interview with the New York Times, feminist writer and TV host, Debra Messing, described Garner as a “symbol of strength and ambition for women.” As a result of her status as a role model, Garner has become something of a celebrity patron, lending her name to charity. She is the founder of the Global Partnership for Education, an organization that supports the development of educational resources for teachers around the world. Most of all, though, Garner is a businesswoman, first and foremost. Even during her personal life crises, which are frequent in the actress’ career, she has never lost sight of the fact that her work is what has always kept her afloat. As she told Parade in 2019, “I don’t know if I’ll ever be able to have a normal life, because I’m always thinking about filming.” The actress is clearly not one to mess with. When it comes to business, as well as entertainment and lifestyle, Garner is, for better or worse, always one step ahead. And it is, for this reason, that we at Daily Esports want to tip our hats to the woman known as “America’s sweetheart.” We’re pretty sure that if she sets her mind to it, she’ll be able to have a “normal” life, even if it’s a highly unlikely one, full of exciting challenges and rewarding experiences.